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Notes from a decade of building for the web — WordPress, React, ServiceNow, n8n, data analytics, the occasional SEO rant.

ServiceNow ATF: Automatically Test Incident & Form Validation

Three valid strategies, three very different mental models. When each one wins, and the patterns that hold up across all of them.

GA4's default funnels lie about drop-off when sessions span midnight. Anchored event funnels give you the real story.

Forget 200-point checklists. Twelve checks, in order, that catch 90% of what's holding a site back — and what to fix first.