GA4's default funnels lie about drop-off when sessions span midnight. Anchored event funnels give you the real story.
Why this matters
Most teams already know what's broken. They've read the threads, seen the dashboards, sat through the post-mortem. What they don't have is a clear sequence — what to do first, what to skip, and how to know when to stop.
The cheapest fix isn't the one that takes the least time. It's the one that buys you the most time back, six months from now.
Going deeper
Once the quick wins are landed, you're in the part of the work that earns its money. This is where you instrument, hypothesise, measure.
— Iqbal · Sep 4, 2025
